Ontario Pharmacists Association Rebrand
I was so excited to be a part of this rebrand. I was diagnosed with Type I insulin dependent Diabetes when I was just fifteen months old, which meant years of medical devices, needles, testing strips, etc. all of which we bought from Shoppers Drug Mart. In fact, it was the Shoppers Drug Mart Optimum Points program that made university affordable for me with my medical expenses (Green Shield helped a bunch too!). So of course I was very interested in being part of a project that was based on making my second home look great and feature the amazing health care professionals that have supported me for my entire life.
The assignment brief was quite involved - we shot working pharmacies and pharmacists all over Toronto and pharmacists in several hospitals in the downtown core.